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"Zeto blends form and function with its playful yet mature designs.Whether charmed by the subtle and intricate beauty of each garment or attracted by the clean, minimalist lines, each piece in zeto's collections are a declaration of individual expression. Established in 2001 by fashion designer Nami Ogawa and artist Brian Holderman, zeto approaches the production process from a holistic perspective - assembling complete outfits that convey an artistic sensibility appealing to the diverse tastes of today's progressive youth market. With keen focus on innovation, zeto pays utmost attention to detail - using only the highest quality original fabrics, custom-dyes, light weight inks, and in-house artwork to punctuate each piece of clothing. Borrowing equal influence from both Japanese and American culture, zeto's sophisticated yet contemporary metropolitan aesthetic pays homage to the elegant styles of the past but with eyes fixed on the future."
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