Our line encourages the public to explore current art and design trends by prominently featuring the artists' work on our products. Blood is the New Black designs explore topics that are relevant to those who create them for us. Ranging from love to death, sex, money, social status, nature, God, even the extinction of the Dinosaurs, our shirts are truly walking canvases. In other words, we make art available to all to view and wear.
From the shirt design, to the hangtag and neck label on each shirt, we give credit where it's due, instead of obscuring the talent behind our brand name.
And we guess if you really want to get technical, Blood is the New Black serves a third purpose too...To create shirts that look and feel good to wear, we hope you enjoy the result.
