"Desert Blue jeans was inspired by the evocative atmosphere of the American West, where quality, simplicity and durability are key. When the pioneers settled in the American West they learned to respect the land on which they lived and toiled. Respect for the Earth is a founding principal of the concept for Desert Blue. Although Italian! the finest bio-denim stitched with 100% organic cotton yarn washed without any harmful dyes or chemicals, Desert Blue jeans are as natural as the pioneers of the American West!"
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