|
80%20
all black
alternative apparel
angry little girls!
a.s.i.s.
blank denim
bristols 6
camper
cheap monday
chelsea crew
cherylnina stewart
corey lynn calter
covet
d-licious
dagg & stacey
dear creatures
democracy of nevermind
dittos
division e
dolce vita
echo
edge of urge
eight sixty
enshallah
eternal child
everyday or eternal
fluffy co.
fremont
frye
goorin
gypsy
heavy rotation
holly aiken
honeydew
hyde
in god we trust
industry
irregular choice
jeffrey campbell
jessie yeager
kemestry
kill city
latico
left on houston
look from london
loyal army
manoush
matt bernson
melissa
melissa tyson
minkpink
mitzy jonkheer
molly m designs
neves
no star
olsen haus
orla kiely
people's liberation
pink studio
prairie underground
raleigh denim
remnant by mimic
ruth tomlinson
schu
seneca rising
she-bible
shoes for lovely people
super
swallow
tripp nyc
tulu
vulturegirl
william rast
your eyes lie
zeto
zuriick
|
"From the start Weekday carried high-fashion and exclusive denim brands mixed with second hand clothing — a blend that attracted young, trendy Stockholmers. Some of the denim sold in the shop was very expensive and Örjan felt there was a need for cheaper, but still fashionable jeans. The first Cheap Monday style ‘Tight’ was born, at this point made exclusively as an in-store brand. An unwashed, very tight fitted stretch denim jean for a shockingly good price! It was an immediate success and the first 800 pairs sold out in a couple of weeks. The skull logo was made by their friends Björn and Karl who had helped them with the imagery for the store. Our idea is still to offer the customer fashion at an extremely good price. We want to put Cheap Monday alongside more expensive brands, in good stores where we want to shop ourselves. We aim to create clothes that compete with high-end brands both in attitude and fashion-level as well as in quality."
| |
