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new stuff for men & women
featured band
featured photographer
all unisex clothing
all unisex shoes
all unisex bags, jewelry, etc
unisex brands
alternative apparel
cheap monday
edge of urge
fluffy co.
myductbills
neves
osborn
super
the perfect size and color for anyone
sweet!
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"From the start Weekday carried high-fashion and exclusive denim brands mixed with second hand clothing — a blend that attracted young, trendy Stockholmers. Some of the denim sold in the shop was very expensive and Örjan felt there was a need for cheaper, but still fashionable jeans. The first Cheap Monday style ‘Tight’ was born, at this point made exclusively as an in-store brand. An unwashed, very tight fitted stretch denim jean for a shockingly good price! It was an immediate success and the first 800 pairs sold out in a couple of weeks. The skull logo was made by their friends Björn and Karl who had helped them with the imagery for the store. Our idea is still to offer the customer fashion at an extremely good price. We want to put Cheap Monday alongside more expensive brands, in good stores where we want to shop ourselves. We aim to create clothes that compete with high-end brands both in attitude and fashion-level as well as in quality."
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