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alternative apparel
ben sherman
blood is the new black
brownsound
camper
cheap monday
comune
edge of urge
escarjoe
first by jeffrey campbell
fluffy co.
frye
goorin bros.
insight
kanvis
kill city
krush
myductbills
neves
original penguin
quicksilver
th gallery
sundek
super
werewear
wesc
william rast
your eyes lie
zuriick
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"From the start Weekday carried high-fashion and exclusive denim brands mixed with second hand clothing — a blend that attracted young, trendy Stockholmers. Some of the denim sold in the shop was very expensive and Örjan felt there was a need for cheaper, but still fashionable jeans. The first Cheap Monday style ‘Tight’ was born, at this point made exclusively as an in-store brand. An unwashed, very tight fitted stretch denim jean for a shockingly good price! It was an immediate success and the first 800 pairs sold out in a couple of weeks. The skull logo was made by their friends Björn and Karl who had helped them with the imagery for the store. Our idea is still to offer the customer fashion at an extremely good price. We want to put Cheap Monday alongside more expensive brands, in good stores where we want to shop ourselves. We aim to create clothes that compete with high-end brands both in attitude and fashion-level as well as in quality."
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